FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some?
This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech.
You’ll learn:
- A bare bones MarTech stack every marketer needs
- How MarTech stacks change as you scale
- How to decide whether certain tools are worth it
- How many tools you need at any one point
For the LinkedIn post Philippe mentioned, see here.
FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles.