FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
Episodes
167 episodes
#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovatio...
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Season 1
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Episode 165
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33:04
#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hir...
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Season 1
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Episode 165
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29:25
#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Stand out in a competitive market with market intelligence insights. On this episode, we're joined by Zach Golden and ...
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Season 1
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Episode 164
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29:20
#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that...
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Season 1
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Episode 163
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42:47
#162 - Why marketing trends won't work for you, with Jodi Norris
There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up?
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8:48
#162 - How to think about marketing strategy with Colin Lewis
This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the ar...
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Season 1
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Episode 162
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34:10
#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the ...
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Season 1
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Episode 161
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11:57
#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversion...
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Season 1
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Episode 160
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27:11
#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partn...
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Season 1
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Episode 159
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23:53
#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With ...
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Season 1
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Episode 158
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23:50
#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and...
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Season 1
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Episode 157
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26:53
#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn foll...
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Season 1
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Episode 156
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1:19:38
#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at
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Season 1
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Episode 155
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31:43
#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital
If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with
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Season 1
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Episode 154
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31:43
#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter ...
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Season 1
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Episode 153
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32:45
#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are unde...
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Season 1
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Episode 152
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29:17
#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer
In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy.Our guest is
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Season 1
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Episode 151
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33:00
#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8
Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a mar...
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Season 1
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Episode 150
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25:34
#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On ...
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Season 1
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Episode 149
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25:31
#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maint...
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Season 1
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Episode 148
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29:03
#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence ...
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Season 1
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Episode 147
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29:24
#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now
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Season 1
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Episode 146
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21:57
#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod ...
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Season 1
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Episode 145
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27:26
#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mita...
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Season 1
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Episode 144
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26:10
#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless
How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.On this epis...
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Season 1
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Episode 143
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27:43